The baseball model on the right shows the journey companies have to travel to become truly centred on the needs of their customers.
Each base represents a stage of a organization's development as it becomes more customer centric, and contains its own unique characteristics, cultural development and performance measures. For a description of each base, just move your mouse over the base number.
For an initial check on how customer centric your organization is, try our customer centricity questionnaire.
There are 20 tick box questions about your organization and it should take no more than 10 minutes to complete.
